Case Study: BED|STÜ (BedStu) achieves 30% faster tradeshow meetings and 5–7 more buyers per day with NuORDER

BedStu - Customer Case Study

BED|STÜ, a handcrafted footwear and accessories brand founded in 1995, struggled with inefficient tradeshow processes, time-consuming linesheet and catalog production, cumbersome order entry, and limited sales visibility. To address this, they adopted NuORDER’s digital wholesale platform — including digital catalogs, ordering, reporting, and SAP integration — to modernize tradeshows and ordering workflows.

NuORDER replaced paper catalogs with digital catalogs and buyer self-service ordering, fed orders directly into BED|STÜ’s SAP ERP, and delivered easy linesheet creation and reporting. The result: roughly 30% shorter tradeshow meetings, 5–7 more buyers seen per day, eliminated print costs, faster, less manual order-entry, and improved inventory and sales visibility.

BedStu