Case Study: Massimo Alba achieves faster, error-free buyer-submitted orders with NuORDER

How Massimo Alba seamlessly ditched delays and increased buyersubmitted orders

Massimo Alba, the Italian luxury menswear and womenswear brand, faced frequent errors and delays from a manual wholesale order-entry system — from incorrect product codes to wrong pricing — which undermined buyer experience and internal productivity. To digitize and streamline wholesale operations, Massimo Alba adopted NuORDER’s wholesale platform and order-entry system.

By implementing NuORDER, Massimo Alba enabled secure, multi-user access, real-time buyer-submitted orders, and a single centralized platform for global teams. NuORDER’s solution reduced human error during peak showroom periods, sped up order submission and visibility, and improved collaboration across the brand’s international sales agents in the U.S., Japan, and China, giving buyers and distributors consistent, accurate orders and clearer reporting.

Massimo Alba