Case Study: 7 For All Mankind achieves a cohesive, brand-driven global wholesale strategy with NuORDER

How 7 For All Mankind centered a global wholesale strategy on brand affinity

7 For All Mankind, the iconic denim brand, was a longtime NuORDER customer that had primarily used the NuORDER wholesale platform for efficient order entry and stock visibility. Seeking to move beyond basic order processing, 7 For All Mankind wanted to take a more proactive global wholesale approach, improve the retailer buying experience, and better tell its brand stories across regions.

Working closely with their NuORDER Customer Success Manager and support team, 7 For All Mankind completed training on the in-platform brand site builder, Manage Linesheets, Campaigns, and Virtual Showrooms and improved data uploads with NuORDER Heroes. As a result, NuORDER helped the brand launch richer visuals, customized linesheets, gender- and category-organized showrooms, and editorialized email Campaigns (with EZ Order), producing higher buyer engagement and conversion rates, faster campaign launches, and stronger cross‑regional collaboration.

7 for all Mankind

Silvia Feliziani

Senior Wholesale Area Manager