Case Study: Santoni Shoes boosts wholesale revenue and buyer engagement with NuORDER

How Santoni’s strategic use of tech helps them shine in the competitive footwear market

Santoni, the Italian luxury footwear and accessories brand, needed a smarter way to stand out in a crowded B2B wholesale market and to perform better in key global regions. To modernize their wholesale operations and stay true to their Italian roots, Santoni selected NuORDER as their wholesale platform and integrated it with their Italian ERP, D-MODA.

Using NuORDER, Santoni built regional branded portals, combined prebook and ATS ordering in a single portal (with separate carts), created a master linesheet via a custom integration, and enabled one‑click client order imports along with Campaigns and a Virtual Showroom. The NuORDER implementation sped up linesheet and order entry workflows, boosted buyer engagement across regions, strengthened global wholesale relationships, and led to increased wholesale revenue.

Santoni Shoes