Case Study: a Toronto-based bird and animal control company achieves 410 AI Overview mentions with Numero Uno Web Solutions

a Toronto-Based Bird and Animal Control Company grows AI Overviews to 410 in 4 months with Numero Uno Web Solutions

Numero Uno Web Solutions partnered with a Toronto-based bird and animal control company that was facing new challenges from AI Overviews and zero-click searches. Despite having strong local SEO rankings, the client needed to future-proof its visibility as these new SERP features began introducing larger competitors and pushing organic results down. Their primary goal was to become the dominant brand mentioned in AI-generated answers for animal control queries in their region.

The solution implemented by Numero Uno Web Solutions was a comprehensive four-part AI SEO strategy. This involved creating expert-led, locally relevant content, building EEAT signals through citations, and optimizing for specific SERP features like People Also Ask and image packs using unique owned media. As a result, the client achieved 410 brand mentions in AI Overviews, a 70% increase in organic traffic, and significant growth in other SERP features within just four months.