Case Study: Waterpik accelerates Costco retailer buy-in with Numerator

Waterpik speeds Costco buy-in with Numerator

Waterpik faced the challenge of identifying the optimal product bundle and pricing strategy to secure approval from the retailer Costco. To address this, the company partnered with the vendor Numerator, utilizing its Verified Voices platform and advanced conjoint analysis service to understand what drives purchase decisions among Costco shoppers.

Numerator implemented a solution that involved analyzing the relative importance of product features, price, and messaging to identify key purchase drivers. This pricing research and consumer preference analysis was validated with follow-up surveys, allowing Waterpik to quickly refine its strategy. As a result, Numerator helped develop an optimized product bundle that aligned with shopper preferences, which led to securing faster retailer buy-in from Costco.

Waterpik