Case Study: Tony’s Chocolonely gains deeper shopper insights and expands distribution with Numerator Insights and Verified Voices

Tony’s Chocolonely expands distribution and shelf presence with Numerator

Tony’s Chocolonely, a mission-driven chocolate brand, sought to better understand its shoppers' attitudes and behaviors to compete more effectively in a category dominated by large legacy brands. To build a strategic roadmap for growth, they partnered with the vendor Numerator to gain a holistic view of their audience and the market.

Numerator addressed this challenge by combining its Numerator Insights and Verified Voices services. This solution connected receipt-backed purchase behavior data with verified consumer sentiment from surveys. The integrated data informed Tony’s Chocolonely's product and distribution strategy, improved their retail shelf placement, and helped them expand distribution, ultimately accelerating their growth.

Tony’s Chocolonely