Case Study: Simmons Pet Food uncovers new dog food innovation opportunities with Numerator

Simmons Pet Food accelerates dog food innovation with Numerator in 24 days

Simmons Pet Food partnered with Numerator to address the challenge of identifying new product innovation opportunities within the competitive dog food market. The brand sought a deeper understanding of the motivations driving purchases in the premium and direct-to-consumer segments to inform its strategy and reduce innovation risk.

Numerator implemented a solution combining omnichannel purchase behavior data from Numerator Insights with verified consumer feedback from Verified Voices. This approach allowed Simmons Pet Food to identify emerging trends, validate innovation concepts with actual buyers, and ultimately optimize recipes, packaging, and positioning for a new shelf-stable premium offering designed for broad retail appeal.

Simmons Pet Food