Case Study: Saffron Road identifies growth opportunities among Millennials and Gen Z with Numerator

Saffron Road identifies growth opportunities among Millennials and Gen Z with Numerator

Saffron Road sought to identify growth opportunities among Millennial and Gen Z shoppers to expand its presence in the competitive global frozen meals category. To achieve this, the brand partnered with Numerator, leveraging its consumer insights platform that combines receipt-backed purchase behavior with real feedback from Verified Voices surveys.

Numerator's solution enabled Saffron Road to analyze key growth segments by uncovering these demographics' preferences for convenience, dietary needs, and global cuisine. By quantifying the incremental category value and demonstrating growth potential, Numerator helped Saffron Road secure new retail partnerships and successfully expand its distribution.

Saffron Road