Case Study: Reckitt Benckiser achieves faster, more scalable shopper insights with Numerator OmniPanel

Reckitt Benckiser scales shopper segmentation from 6K to 40K households with Numerator

Reckitt Benckiser sought to scale and activate its shopper segmentation strategies using a more dynamic and representative dataset than its legacy panel. The company partnered with Numerator and its OmniPanel service to gain faster, deeper insights across a significantly larger audience.

Numerator implemented its OmniPanel to apply Reckitt Benckiser's segmentation models. This solution scaled insights from 6,000 to 40,000 households for more robust analysis and moved reporting from quarterly to near real-time. As a result, Numerator helped identify retail growth opportunities and uncovered segment-specific opportunities worth millions in incremental sales.

Reckitt Benckiser