Case Study: poppi boosts household penetration with Numerator

Poppi boosts household penetration with Numerator using generational shopper insights

Poppi, a soda innovator, partnered with the data and analytics firm Numerator to address its challenge of boosting household penetration. The brand sought to identify and effectively target high-value but under-reached demographic segments to expand beyond its core audience.

Numerator provided its consumer insights and media planning data to analyze purchase behavior across different generations. This solution enabled Poppi to craft a data-driven media strategy aligned with specific shopper media consumption habits. As a result, Numerator helped Poppi measure a direct increase in household penetration and overall growth by linking these media activations to measurable business outcomes.

Poppi