Case Study: Nike achieves stronger MAP policy compliance with Numerator MAP Intel

Nike develops a holistic approach to its MAP policy with Numerator Pricing & MAP Intel

Nike partnered with Numerator to better monitor how MAP policies were being applied across its retail partners. The company needed a more complete view of the marketplace, automated alerts for violations, and flexible reporting to keep up with a large number of products, retailers, and sellers. Numerator’s MAP Intel service was selected to help Nike gain omnichannel visibility and improve enforcement.

With Numerator MAP Intel, Nike received near-real-time email alerts, web-based dashboards, and custom reports covering online pricing, promotional pricing, email, website, and circular promotions. The solution helped Nike dramatically reduce MAP pricing violations, streamline its team’s workflow, and maintain stronger control over authorized resellers. Nike also noted that the ongoing collaboration with Numerator supported its leadership position in the market.

Nike