Case Study: Nestlé Coffee Partners improves eCommerce shopper retention with Numerator

Nestlé Coffee Partners shifts eCommerce strategy with Numerator to uncover inflation-driven shopper behavior

Nestlé Coffee Partners faced the challenge of adapting its eCommerce strategy to new online shopping habits and understanding how inflation was reshaping consumer purchasing behavior. To address this, they partnered with vendor Numerator, utilizing a combination of Numerator Insights shopper behavior data and Verified Voices targeted surveys.

Numerator implemented a solution that analyzed channel shift behavior between online and in-store purchasing and uncovered the impact of inflation on shopper decisions. This allowed Nestlé Coffee Partners to optimize the online shopper experience by identifying key points in the path to purchase. As a result, the brand was able to adapt its digital strategy to effectively retain shoppers and foster growth in a changing economic environment.

Nestlé Coffee Partners