Case Study: MillerCoors improves marketing effectiveness with Numerator’s Promotions Intel

MillerCoors speeds marketing insights with Numerator, cutting manual analysis time

MillerCoors faced the challenge of a time-intensive manual process for analyzing marketing and promotional effectiveness, which hindered their ability to gain fast, actionable insights. They partnered with the vendor Numerator and utilized its Promotions Intel service integrated with point-of-sale data to address this.

Numerator implemented a custom solution that automated these complex data workflows, transforming the process into a scalable and insight-driven one. This eliminated manual processes, significantly reduced analysis time, and unlocked faster insights by aligning promotional activity with sales performance. The solution improved team productivity and efficiency, allowing MillerCoors to focus more on strategy and storytelling rather than data processing.

MillerCoors