Case Study: MillerCoors achieves faster promotional analysis with Numerator Promotions Intel

MillerCoors increases marketing effectiveness with custom solution developed by Numerator leveraging Promotions Intel

MillerCoors, the U.S. business unit of Molson Coors Brewing Company, needed a faster way to analyze ad box promotions by combining POS data with Numerator Promotions Intel. While the team was already gaining valuable insights, the manual process of matching promotional and sales data was too time-consuming, and they also wanted a customized solution, user training, and a roadmap for future strategy.

Numerator built a custom data automation solution that aligned sales data with promotional activity captured through Numerator Promotions Intel, then provided a training curriculum to help MillerCoors teams adopt it quickly. The impact was immediate: work that once took up to eight hours could be completed in 30 minutes, and the company fully transitioned to the new workflow within a week. MillerCoors also recognized Numerator with its 2016 Vendor of the Year Award for Sales and Marketing.

MillerCoors

Jim Webb

Director of Customer Solutions Operations