Case Study: a leading global food and beverage brand boosts promotional impact and defends market share with Numerator Promotions + Numerator Insights

Leading Global Food and Beverage Brand boosts household penetration 2.3x with Numerator

The customer, a leading global food and beverage brand, partnered with vendor Numerator to measure the impact of its promotional strategy and retailer feature changes on shopper behavior. The challenge was to quantify the value of its promotional investments and understand the threat from private label competition.

Numerator combined its Promotions Intel with shopper purchase data to analyze shopper behavior during promotional and non-promotional periods. The solution provided by Numerator measured a 2.3x lift in household penetration during promotions and demonstrated higher spend per trip and increased repeat purchase, enabling the brand to build a data-driven case for increased promotional support to drive growth and defend market share.