Case Study: King Arthur Baking Company unlocks gluten-free growth with Numerator Insights and Verified Voices

King Arthur Baking Company unlocks gluten-free growth with Numerator, as 75% of shoppers seek wellness and exploration

King Arthur Baking Company sought to unlock a new growth opportunity by better understanding gluten-free shoppers and their purchasing motivations. To achieve this, they partnered with the vendor Numerator, utilizing its Numerator Insights and Verified Voices services.

Numerator combined longitudinal purchase behavior data with verified consumer sentiment to provide a complete view of the shopper. This solution helped King Arthur improve its retail merchandising strategy by addressing inconsistent product placement, which increased visibility. The insights revealed that 75% of gluten-free shoppers are motivated by wellness and exploration, allowing Numerator to help the brand target this high-growth consumer segment effectively.

King Arthur Baking Company