Case Study: Dial gains clear visibility into trade promotion effectiveness with Numerator Promo Insights

Dial reveals 39% repeat purchase lift with Numerator Promo Insights

Dial, a soap and bodywash brand, faced the challenge of measuring the true effectiveness of its trade promotions and demonstrating their value to retail partners. To address this, Dial partnered with vendor Numerator and utilized its Numerator Promo Insights solution.

Numerator's solution provided Dial with end-to-end measurement of promotion effectiveness by analyzing shopper behavior before, during, and after promotional periods. This allowed the brand to identify high-value shopper segments and demonstrate long-term impact, with 39% of promotion buyers continuing to purchase the product after the promotion ended. Numerator enabled Dial to connect promotional activity directly to shopper behavior to optimize its trade strategy.

Dial