Case Study: Diageo uncovers early consumer perceptions for Lone River Ranch Water with Numerator

Diageo uncovers early product perceptions with Numerator in 3 research methods

Diageo partnered with Numerator to address the challenge of understanding consumer perceptions and building a data-driven strategy for its emerging beverage brand, Lone River Ranch Water. The brand faced limited data on its niche audience and needed to uncover key purchase drivers to inform its expansion beyond its core market.

Numerator implemented a solution that combined quantitative surveys, qualitative video feedback, and behavioral purchase data to target verified buyers. This integrated approach provided a holistic view of the audience, uncovering deeper emotional drivers and early brand perceptions. As a result, Diageo was able to build a stronger connection with its target audience and inform its brand strategy for the emerging product.

Diageo