Case Study: Costco launches new RTD performance shakes nationwide with Numerator

Costco launches RTD performance shakes nationwide in 6 months with Numerator

Costco sought to diversify its ready-to-drink performance shake offerings to meet growing consumer demand without cannibalizing its existing products. To address this challenge, Costco partnered with Numerator, utilizing its consumer insights and verified buyer feedback services.

Numerator provided key category and shopper insights by combining receipt-backed purchase behavior with verified consumer sentiment. This solution enabled the development of a winning product strategy and accelerated time to market, moving from concept to a nationwide launch at Costco in just six months.

Costco