Case Study: BODYARMOR drives retail distribution growth with Numerator

BODYARMOR proves demand from millions of shoppers with Numerator

BODYARMOR, a premium sports drink brand, faced the challenge of gaining new retail distribution. To overcome this, they partnered with vendor Numerator and its omnichannel shopper insights to prove unmet demand and demonstrate their value to key retailers.

Numerator quantified the opportunity by identifying millions of shoppers who were already purchasing BODYARMOR at competing retailers. By proving the brand would drive category growth without cannibalizing sales, Numerator's retail analytics and shopper behavior data helped BODYARMOR successfully secure new distribution with a major club and dollar retailer.

BODYARMOR