Case Study: Bimbo Bakeries USA boosts profitability with Numerator promo optimization

Bimbo Bakeries USA boosts promo profitability in Summer 2022 with Numerator

Bimbo Bakeries USA faced the challenge of needing to increase profits and optimize its supply chain amid economic pressure and industry constraints in the summer of 2022. The company partnered with the vendor Numerator, leveraging its Promotions Intel and Promo Insights services, to evaluate and refine its promotional strategy.

Numerator helped Bimbo Bakeries USA analyze the effectiveness of its promotions, specifically its BOGO offers. The solution involved identifying more efficient promotional tactics, reducing promotion frequency without hurting performance, and finding opportunities to reallocate investment across its brand portfolio. As a result, Numerator enabled the company to drive incremental growth and increase its overall profitability.

Bimbo Bakeries USA