Case Study: The Woobles achieves sales tax simplicity with Numeral

The Woobles’ Journey from Sales Tax Chaos to Sales Tax Simplicity

The Woobles, a Shark Tank brand selling crochet kits, faced a significant challenge as they scaled their ecommerce business. Managing complex sales tax compliance across numerous states using spreadsheets became a major burden, consuming founder Adrian Zhang's time and posing a risk of costly errors. While they attempted to use Avalara for automation, they found it lacked the necessary support, leaving the responsibility for identifying and fixing discrepancies entirely on them. This led them to seek a better solution, which they found in the vendor Numeral.

Numeral provided a comprehensive sales tax solution that combined automation with hands-on expert support. The platform handled everything from calculations to filing, allowing The Woobles to achieve a "set it and forget it" workflow. The results were significant time savings for the founder and complete peace of mind, with the company reporting $0 in fines or penalties since implementing Numeral. Adrian Zhang rated his experience with Numeral a 10 out of 10, allowing him to refocus his efforts on growing the business.

The Woobles

Adrian Zhang

Founder