Case Study: Luma Nutrition scales faster and simplifies sales tax compliance with Numeral

Luma Nutrition's Rapid Growth Journey Navigating Sales Tax Complexities with Ease

Luma Nutrition, a health and wellness ecommerce company founded by Jake Langley, experienced rapid growth that brought complex sales tax challenges. As a solo founder, Jake struggled with understanding and managing economic nexus, state registrations, and tax filings, a burden that was not resolved by previous providers like Avalara. He needed a comprehensive solution to handle all aspects of sales tax compliance.

Numeral provided a full-service, white-glove sales tax solution, taking over all management including state registrations, filing returns, and resolving communications from tax authorities. The results for Luma Nutrition were significant: the company saw a 3x increase in revenue, expanded from 25 to 35 registered states, and saved over 10 hours per month. Most importantly, Numeral eliminated all compliance issues, allowing Jake to focus on growing the business, which is on track to hit $5M in revenue.

Luma Nutrition

Jake Langley

Luma Nutrition