Case Study: Culprit Underwear achieves sales tax success with Numeral

From Viral Marketing to Sales Tax Success with Numeral

Culprit Underwear, a rapidly growing apparel brand, faced a critical sales tax compliance crisis as it scaled. After receiving notices from multiple states, they first attempted to manage filings manually with OmniTax Solutions and then tried the automated platform TaxJar, but found its interface confusing and customer support lacking. This left them overwhelmed and unable to manage their mounting tax obligations effectively.

Numeral provided a seamless, end-to-end sales tax compliance solution, integrating with OmniTax to handle all filing and payment plans. This partnership gave Culprit Underwear control and confidence, allowing them to focus on growth. With Numeral's support, the company scaled its revenue to $8 million and expanded its sales tax compliance to 29 states, all while spending minimal time on tax management.

Culprit Underwear

Tim Fox

Stage Actor and Waiter