Case Study: Yieldmo increases in-app ad spend with NumberEight's contextual curation

Yieldmo increases ad spend for in-app inventory by 130% with contextual curation

Yieldmo, an AI-powered ad tech platform, faced the significant industry challenge of mobile addressability. With identifiers being deprecated and IP tracking limited, they needed a robust ID-less solution to categorize their mobile in-app inventory and make it more attractive to advertisers.

NumberEight implemented its Deep Contextual solution, which uses AI modeling, the IAB content taxonomy, and app store metadata to provide precise contextual targeting without IDs. As a result, Yieldmo saw a 130% increase in ad spend for its in-app inventory, a 121% rise in addressability, and a 198% surge in bid responses, significantly boosting revenue and advertiser engagement.

Yieldmo

Mark McEachran

SVP of Product