Case Study: McDonald's boosts brand preference with NumberEight Affinity Audiences

McDonald’s increases brand preference by 58% with affinity audiences

McDonald's sought to build relevance with gamers and strengthen connections with families through a gaming campaign but faced limited targeting options to reach both parents and younger adults. To address this, they worked with vendor NumberEight and used its Affinity Audiences service.

NumberEight's ID-less demographic solution enabled precise targeting, allowing McDonald's to run a successful video out-of-home in-game billboard campaign. This strategy resulted in a 58% boost in brand preference, a 345% uplift in specific intent, and a 36% increase in consideration among the desired audiences.

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