Case Study: LiSTNR increases CPMs by 15% with NumberEight’s live and behavioral targeting

LiSTNR increases CPMs by 15% with NumberEight

LiSTNR, Australia's largest radio broadcaster, aimed to boost ad revenues and differentiate itself in the market. Its challenge was to reach hard-to-identify audience personas at scale and maximize addressability for advertisers following the severe impact of Apple's iOS14.5, all while prioritizing user privacy. To address this, they turned to NumberEight's Advanced Behavioral solution.

NumberEight implemented its Advanced Behavioral solution, which uses on-device computing to provide live-moment and unbiased behavioral cohort targeting. This allowed LiSTNR's sales team to activate hyper-targeted campaigns without needing personal identifiers. As a result, NumberEight helped LiSTNR achieve a 15% lift in CPMs, with 92% of impressions becoming addressable. The solution also secured new campaign budgets from major brands.

LiSTNR