Case Study: Kic achieves 24% uplift in podcast downloads with NumberEight behavioral targeting

Kic podcast uplifts campaign performance by 24% with live & behavioral targeting

Kic, a wellbeing platform, sought to increase downloads of their podcast on the LiSTNR app to establish thought leadership. They partnered with NumberEight and used its Advanced Behavioral solutions to address this challenge.

NumberEight implemented a solution using live and behavioral targeting to reach listeners aligned with fitness and wellbeing habits. This strategy, targeting specific cohorts and daily moments, drove a 24% average uplift in listenership and generated over 500,000 podcast downloads for Kic, significantly exceeding their typical performance.

Kic