Case Study: Berocca achieves 71% action rate with NumberEight's Advanced Behavioral targeting

Berocca drives 71% of viewers to take action with Advanced Behavioral targeting

Berocca, a leading effervescent vitamin brand in Australia, faced the challenge of overcoming its narrow reputation as primarily a hangover relief solution. The brand sought to expand its relevance and be seen as a daily energy and vitality booster for a wider range of activities. To achieve this, they partnered with vendor NumberEight and used its Advanced Behavioral targeting solution.

NumberEight implemented an ID-less live moment targeting solution that used live mobile sensor signals to identify real-time audience activities like commuting or working. This allowed Berocca to deliver one of 30 tailored audio ads at the most relevant moment. The campaign drove 71% of listeners to take an action, increased purchase intent by 48%, and achieved a 60-point increase in Net Promoter Score, successfully repositioning the brand.

Berocca