Case Study: BBC Studios achieves 45% uplift among high earners with NumberEight Affinity Audiences

BBC Studios drives 45% uplift among high earners with NumberEight

BBC Studios faced the challenge of scaling a podcast advertising campaign for a major U.S. hospitality brand to reach football fans planning World Cup travel. They needed to expand their reach beyond a small number of well-known sports podcasts while maintaining strong audience relevance, brand-suitable environments, and measurable effectiveness.

NumberEight addressed this by implementing its ID-less Affinity Audiences to find relevant listeners across the podcast ecosystem. This solution, combined with partner services for brand suitability and measurement, delivered significant results. The campaign drove a 45% increase in brand awareness among high-earning listeners and a 28% increase among parents, proving the effectiveness of podcast advertising at scale.

BBC Studios