Case Study: Potomac River Running achieves 100% response rate and recovers 25% missed calls with Numa

Potomac River Running - Customer Case Study

Potomac River Running, a 10-location specialty running retailer, was losing about 25% of incoming calls as staff balanced in-store service with phone traffic and had disabled voicemail to avoid spam. To ensure every customer got a timely, personal response, they deployed Numa’s AI-enhanced answering service to handle calls, texts, and voicemails across all stores.

Numa greets callers, prompts opt-in texting, auto-responds to common questions with AI and templates, and delivers real-time text and voicemail alerts in a centralized app for managers. As a result, Potomac River Running now answers 100% of inquiries, recovers the ~25% of previously missed calls, syncs communication across 10 locations, and improves customer service with fewer staff resources.

Potomac River Running

Ray Pugsley

Owner