Case Study: Salon on Barry achieves 24/7 front-desk superpowers and faster bookings with Numa

New Salon Owner Needs More Hours in the Day to Respond to Every Customer

Salon on Barry, a Summit Salon owned by Joy Battaglia, opened in November 2019 and faced a common small-business challenge: answering appointment calls and messages without stepping away from clients or hiring a receptionist. Joy turned to Numa, a low flat‑fee virtual front desk and messaging app, to handle incoming calls, texts and social/website messages while she focused on styling.

Numa was set up to greet and respond to callers, filter spam, send booking links that integrate with Salon on Barry’s scheduling systems, and follow up with new clients for feedback — all 24/7. The result: faster bookings and more new guests from being the first to respond, fewer phone-tag hours, reduced front‑desk costs, better guest satisfaction and fewer potential negative reviews, benefits Joy says Numa has essentially paid for itself.

Salon on Barry

Joy Battaglia

Salon on Barry