Case Study: Michael's Subaru of Bellevue boosts appointment satisfaction with Numa

Michael's Subaru of Bellevue sees increased customer satisfaction with Numa

Michael’s Subaru of Bellevue, led by Service Director Chad Brintnall, was struggling with an expensive outsourced BDC that created more chaos than it solved. The team was spending about $4,000 a month on a service that didn’t understand the dealership’s business, leading to miscommunications, extra cleanup work, and a poor customer experience.

Numa’s AI agent platform was implemented to answer missed calls, automate appointment booking, centralize communication, and provide clear dashboard visibility into team performance. Within three weeks, Michael’s Subaru of Bellevue moved from the 50th to the 90th percentile in Subaru’s appointment process satisfaction metric, while also reducing call chaos, improving response times, and giving advisors more control over their day.

Michael's Subaru of Bellevue

Chad Brintnall

Service Director