Case Study: Smart Coach streamlines complex project management with Backlog from Nulab

Simplify the organization of complex, time-consuming projects

Smart Coach, a tech company that creates measurement devices and software for professional sports teams, faced significant challenges organizing its fast-growing international team. Using disjointed tools like WhatsApp, email, and spreadsheets created chaos. They turned to Nulab's Backlog to support their expansion and establish clear, organized communication across all departments.

By implementing Nulab's Backlog, the company centralized all project information and communication into a single hub. This solution streamlined their workflow for complex, custom orders and a major product line redesign, dramatically improving collaboration with internal and external teams across different time zones. The results were clear: Backlog eliminated communication obstacles, provided excellent visibility into project status, and became the essential spine of their remote work, making the previous confusion caused by emails and texts a thing of the past.

Smart Coach

Marco Pozzo

Chief Executive Officer