Case Study: Books Kinokuniya improves team collaboration and issue tracking with Backlog from Nulab

Getting teams on the same page with Backlog

Books Kinokuniya, a major international bookstore chain, faced challenges with inefficient communication between its regional teams and its Japan headquarters. Their teams, which operated independently across different countries, relied on a cumbersome email process to report webstore issues to their vendor, leading to information silos and duplicated efforts. This created a messy and overwhelming workflow that was difficult to track.

By implementing Nulab's Backlog project management tool, the company created a centralized platform for issue tracking and collaboration. The solution allowed teams to categorize and assign issues, use customizable templates, and monitor progress through status labels. The Wiki feature also became a valuable knowledge base. As a result, Nulab helped Books Kinokuniya achieve more transparent communication, significantly improved team alignment, and created a shared resource for knowledge, eliminating the previous inefficiencies.

Books Kinokuniya

Ng Sim Yen

Assistant Division Manager