Case Study: Coordinate achieves 2–3x faster reporting and smarter media planning with Nugit

Media Planning Made Easy Data Storytelling Gives Coordinate Media Agency The Edge

Coordinate, an Australian digital agency offering Media, Strategy & Creative, faced slow, resource‑intensive client reporting built in Excel that ate into time for strategy and optimisation. To modernise reporting and present clearer, client‑friendly insights, Coordinate adopted Nugit’s Data Storytelling platform, including Nugit Smart Templates.

Nugit consolidated all media sources into one platform, automated templated reports that refresh with new date periods, and enabled custom metrics and visualisations (day‑part, age/gender, Goals). The change made reporting 2–3× faster, freed the team to focus on optimisation across 20+ clients, improved budget delivery for Google ads, and delivered clearer, more actionable reports that clients find easier to read.

Coordinate

Alice Anzanello

Media Coordinator