Case Study: TUV Rheinland achieves evidence-driven marketing reporting and proves strategic value with Nugit

From Cost Centre to Profit Centre TUV Marketing Team use Data Storytelling to Prove Their Strategic Value

TUV Rheinland, a global product testing and inspection organisation with about 20,000 employees, faced a major reporting challenge: its APAC & EMEA marketing team ran 35 regional campaigns across 28 countries (roughly 5,000 activities a year) but relied on manual Excel, PowerPoint and Word processes that took days to produce, made it hard to show ROI, and left marketing perceived as a “fluffy” cost centre. To solve this they chose Nugit’s Data Storytelling Platform.

Nugit integrated data from ~20 online and offline channels, automated tailored “Data Stories” and provided onboarding via a Customer Success Manager so TUV could produce interactive, up-to-date reports in days instead of a week. Nugit now delivers monthly reports to 100+ stakeholders, freed Country Marketers from report preparation, surfaced campaign metrics (top creative at $0.04 per click; demographic spend splits 18.7% and 16.5%), helped justify every euro to demand generation and revenue, and shifted marketing from a cost centre to a strategic business partner — with rollout across 28 countries and plans to expand globally.

TUV Rheinland

Jane Lim

Regional Communications Director