Case Study: Kellogg’s achieves real-time campaign visibility and improved ROI with Nugit

Demystifying Data & Taking Control How Kellogg's are Using Data Storytelling to Grow Brands Globally

Kellogg's APAC marketing team—responsible for Kellogg’s and Pringles across 10 markets—struggled with fragmented campaign data, slow manual reporting and limited real-time visibility because agencies controlled campaign accounts. To solve this, they adopted Nugit’s Data Storytelling Platform to bring together disparate sources and make insights accessible to non-technical marketers.

Nugit connected online and offline data via APIs and CSVs, used AI to auto-generate standardized, visual data stories and worked with Kellogg’s CS team to build tailored templates. The result: harmonised, cross-channel reporting with creative- and placement-level insights, faster decision-making, improved cost efficiencies and content effectiveness, greater ROI and tighter agency transparency — helping Kellogg’s teams deliver briefs with 100% accuracy.

Kellogg's

Joyce Chang

Kellogg's Digital Marketer