Case Study: Starcom cuts reporting time from 5 days to 2 hours with Nugit

Decision-Making is Made Easy For Starcom Clients

Starcom, a media agency responsible for high-level strategic decision-making, faced slow, manual reporting workflows—extracting data from multiple dashboards, tabulating in Excel, analysing and crafting PowerPoint reports—which consumed days of team time. Yasir Riaz (Head of Media) and digital manager Lidia Rani adopted Nugit to automate data storytelling and reporting so they could focus on optimisation and strategy instead of rudimentary processing.

Nugit integrated cross-channel sources, automatically cleaned data, and generated one‑click visual stories and shareable reports, cutting report creation from roughly five days to about two hours (weekly reports went from two days to two hours, then only five minutes to check). Nugit’s Groups and Goal-setting features gave the Starcom team real-time access, granular access control, clearer KPI tracking and faster optimisation—reducing duplication, overtime and speeding decision-making.

Starcom

Yasir Riaz

Head of Media