Case Study: Audi achieves rapid, automated reporting and clearer insights with Nugit

Audi Dealerships Are In the Driving Seat With Automated Data Stories

Audi dealerships, supported by Mediacom’s national SEM rollout, struggled to produce around 37 monthly reports that combined data from AdWords, Analytics and Marin — a manual Excel-driven process that took up to a week and involved four team members. They adopted Nugit’s platform and automated Data Stories to centralize multi-source data and present client-facing insights in an easy-to-digest format.

Nugit automated the workflow so users simply select a date range and receive on-brand Data Story reports with visualizations and written insights, cutting report preparation from up to a week to less than a day and reducing the team required from four people to one. The Nugit solution delivered 37 reports in under a day, provided clearer insights on monthly trends, ad creative and car model performance, and helped Audi dealers spot top campaigns and make more strategic marketing decisions to drive revenue.

Audi

Nick Hinchley

Performance Manager