Case Study: WD-40 boosts brand awareness with Nuffer, Smith, Tucker Public Relations' influencer marketing

WD-40 drives 182 million+ impressions with Nuffer, Smith, Tucker Public Relations

WD-40 Brand sought to increase awareness for its products among key trade and consumer audiences. The company engaged its long-time public relations agency of record, Nuffer, Smith, Tucker (NST), to launch and manage an influencer marketing program that would connect with end-users and educate them on product usage.

NST developed a strategic influencer program, auditing and selecting creators in specific trades like automotive and construction. The vendor facilitated 12 partnerships, managing the entire process from onboarding to content approval. This solution delivered exceptional results, generating over 182 million impressions and 691,100 engagements while achieving an average CPM under $50, surpassing all objectives.

WD-40