Case Study: Port of San Diego engages the community for Pepper Park redevelopment with Nuffer, Smith, Tucker Public Relations

Port of San Diego engages 12 million community touchpoints with Nuffer, Smith, Tucker Public Relations

The Port of San Diego sought to engage its community in an inclusive and transparent process to gather input for the redevelopment of Pepper Park. Their challenge was to break down barriers like language, internet access, and time availability to reach a diverse demographic representative of National City. They partnered with the vendor Nuffer, Smith, Tucker Public Relations for strategic PR and marketing communications services.

Nuffer, Smith, Tucker implemented a comprehensive outreach strategy that included multilingual messaging, localized media relations, and a series of accessible events. The results were highly successful, generating over 12 million community touchpoints and securing participation from 363 residents in workshops and over 100 people at pop-up events. This effort provided valuable community input and furthered the Port's positioning as a transparent agency that values inclusive engagement.

Port of San Diego