Case Study: McDonald’s supports local veterans with Nuffer, Smith, Tucker Public Relations

McDonald supports 600+ veterans with Nuffer, Smith, Tucker Public Relations

McDonald's owner-operators in San Diego sought to support their local community by addressing issues important to their customers, such as veteran affairs and homelessness. They partnered with public relations firm Nuffer, Smith, Tucker to facilitate a relationship with Veterans Village of San Diego for its annual Stand Down for Vets event.

Nuffer, Smith, Tucker coordinated the restaurant's food donation and executed a media relations strategy for the event, which provided meals and essential services to over 600 veterans. The effort secured 13 media placements and six interviews, strengthening McDonald's community ties and successfully raising awareness for the cause.

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