Case Study: Markon Cooperative strengthens crisis readiness with Nuffer, Smith, Tucker Public Relations

Markon Cooperative trains 18 employees on crisis management with Nuffer, Smith, Tucker Public Relations

Markon Cooperative, a business-to-business produce purchasing agent for the foodservice industry, sought to proactively update its crisis and issues management plan to address potential food safety vulnerabilities. They partnered with the vendor Nuffer, Smith, Tucker Public Relations (NST) for a crisis plan review and a specialized mock drill.

NST conducted a deep dive into the existing crisis plan and then developed and implemented a custom mock food safety recall scenario. This hands-on drill included training for 18 employees and allowed the team to practice internal coordination, develop mock communications, and respond to simulated inquiries from various stakeholders. As a result, Markon identified eight specific issues as threats with developed plans and its staff felt significantly better prepared to execute the crisis plan effectively.

Markon Cooperative