Case Study: Basic Research boosts conversion rates and cart speed with NuEthic Magento 2 migration

Basic Research more than doubles conversion rates with NuEthic

Basic Research, a company with a successful brick-and-mortar product that struggled online, faced challenges with the slow speed and low conversion rates of its SeroVital website on an old Magento platform. They hired the custom web design agency NuEthic to migrate the site to Magento 2.0 and address these critical performance issues.

NuEthic implemented a precision optimization of the site's code, cleaning up raw development work that was hampering performance. The solution dramatically increased page speed, reducing cart load times from 20-25 seconds down to 9-10 seconds, a 60% improvement. This led to a more than doubling of the site's conversion rates, directly translating into increased online revenue for the customer.

Basic Research