Case Study: Visa drives higher engagement and attention with Nudge

Visa - Customer Case Study

Visa partnered with Nudge and Bloggers Club to support the global #notatourist campaign, which aimed to show people local insider tips and experiences in cities around the world. The challenge was to prove that paid influencer content could drive measurable results for a finance brand, with a focus on reach, attention, and engagement.

Nudge aggregated data from 19 pieces of influencer content and displayed it in a real-time online dashboard, allowing the team to compare performance across bloggers and content pieces. With Nudge, the campaign saw shares drive 28% of total reach, engagement rate come in 22% above finance campaign averages, and attention land 25% higher than Nudge benchmarks, giving Bloggers Club live, fair measurement of campaign ROI.

Visa