Case Study: Protein achieves clearer content performance insights with Nudge

Protein - Customer Case Study

Protein used Nudge to measure the performance of a native advertising campaign for Don Julio across multiple publisher sites, including Design Milk, Lost At E Minor, and FACT Magazine. Their challenge was to get a consistent view of how the paid content was performing across publishers and pieces of advertorial content.

Nudge installed share buttons on each sponsored article and surfaced engagement data in real time through its dashboard. This gave Protein visibility into viewability, earned impressions, and virality, helping them identify the most effective content and the influencers driving over 70% of earned traffic. The campaign generated 5x the earned media, and Nudge helped Protein save time and money by providing a clear, consistent performance measure.

Protein

Harry Inglis

Campaign Manager