Case Study: Bloggers Club achieves 7% more reach with Nudge

Bloggers Club - Customer Case Study

Bloggers Club, a New Zealand-based blogging network, partnered with Nudge to support the launch of Lightbox, an on-demand TV service in New Zealand. Their challenge was to help 56 blogger influencers curate and share the best TV shows on the platform in a way that would maximize reach and engagement across the campaign.

Using Nudge’s online dashboard to measure more than 30 pieces of content in real time, Bloggers Club was able to benchmark posts, identify top performers, and optimize timing and promotion throughout the campaign. Nudge helped surface actionable insights such as the hardest-working post within 2 days, the best times to post, and the strongest social channels, resulting in a 7% lift in campaign reach by promoting a single post with just 1% of the budget.

Bloggers Club

Rochelle Shaw

General Manager