Case Study: GOFAR doubles purchases and reaches $1M ARR with Nude Digital

GOFAR doubles purchases year-on-year and cuts CPA 50% with Nude Digital

The customer, GOFAR, is an Australian provider of automatic vehicle logbooks. They faced challenges including a high cost per acquisition, stalled growth, and an inability to scale due to a lack of an internal marketing team. They engaged the vendor, Nude Digital, for a comprehensive marketing solution.

Nude Digital implemented a new messaging strategy and expanded advertising across Meta, TikTok, and X. This multi-channel approach, which included UGC content, significantly improved performance. The results included a 50% drop in cost-per-purchase, a doubling of year-on-year purchases, and the achievement of $1M ARR, with TikTok becoming a crucial channel for driving conversions.

GOFAR